Is Video Advertising on the Move in US?


Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010.

Search and banner ads combined accounts for 70% of online ad spending in 2010.

Sponsorship was the fastest growing online format with 87.5% growth in 2010.

If we look at the most popular Pricing model, CPM is loosing pace to Performance based model.

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