Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed to the powerful performance of Display.
Search, which has been the catalyst of online advertising growth in recent years, increased 15.6% in the same period across the 25 markets measured.
Online advertising market accelerating at a growth rate of 15.4% in 2010 – outperforming the overall European advertising market which grew 5.0% in the same period. Total online adspend was €17.7bn in 2010, compared to €15.3bn in 2009.
Central and Eastern Europe markets now represent almost a tenth (9.8%) of the total.
More information can be found on European Adex Report 2010.