Six Most Transformative Trends in Online Marketing

Anthony Ha, Adweek tech reporter, wrote article about six most transformative trends in online marketing, which are:

  • The death of the click through
  • The merging of mobile and desktop
  • The persistence of supercookies
  • The beginnings of ad-tech consolidation
  • The rise of HTML5
  • The value of specialized content

  • I recommend to read the whole AdWeek article.