Reach Your Dynamic Customer Through Converged Media

Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.

Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:

Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13 from Jeremiah Owyang