Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:
Online Marketing in Central Europe
Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: