Author: Martin Kovac

SlideShare: Digital Strategy Toolbox

I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul 🙂

It is a must read for all online marketers.

After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.

Some tools are available only in US, but european marketers can get some good inspiration as well:

Infographic: Number One Dream Jobs by Country

LinkedIn surveyed more than 8000 professionals globally to find out the most common childhood career aspirations.

Most LinkedIn members in France and Austria wanted to pilot an airplane or a helicopter. People in Sweden wanted to become engineers opposed to Germany, where childhood dream job was being a scientist.

Here is the infographic from LinkedIn:

3 Retargeting Tips and Mistakes

Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.

Retargeting Done Right:

1. Identify Your Best Content
The key to effective retargeting is finding what is already working in your marketing strategy.

2. Analyze Behavior
Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

3. Look at Context
Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.

Retargeting Done Wrong:

1. Retargeting Bad Content
Content that isn’t working will not magically start converting through retargeting.

2. Being Creepy By Over-Retargeting
We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

3. Not Effectively Regulating Your Retargeting Campaigns
Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

I encourage you to read full TopRank blog post on remarketing.

Free Publication: Search and Social Media Landscape of 34 Countries

Are you interested to know the basic data on search engine and social media across 34 countries in the world?

Webcertain’s 2012 Global Search & Social Report covers one-page insights of:

  • Size of internet audiences
  • Internet penetration rates
  • Search engine market shares
  • Recent search and social media developments of importance in the countries covered
  • The top social networks and their user numbers
  • Prevailing search and social media trends through year-on-year performance comparisons
  • Projected future internet market growth rates, which will help you in spotting future international business opportunities.


    • Download The WebCertain Global Search and Social Report 2012

    Infographic: What Works for Social Sharing: B2B vs B2C

    Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it.

    A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics, showed on this this infographic, what they have learned about social sharing best practices with focus on B2B vs. B2C comparison.


    What Works for Social Sharing - Infographic

    Compendium – The Content Marketing Platform