Romanian Media Landscape: Internet is Behind TV in Ad Spend

Romanian media agency Media Fact Book, came with ad spending estimation for 2012. Total ad spend will probably drop by 6 million to 303 million Eur. TV still remains the strongest medium with 64.7% share.

Internet became the second strongest medium accounting for 11% in 2011. If predictions are correct, Internet should surpass 40 million Eur this year.

More information can be found in Media Fact Book 2012.

How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path.

The last-click attribution model was the most common method used by marketers and agencies worldwide. Under this model, the last click receives full credit for any revenue generated.

Lesser used methods of attribution—including first-click, the direct counter to last-click; linear, a model that assigns equal weighting to all interactions; and customized by channel, a type of linear model in which marketers assign their own custom value to each touchpoint—were used by a greater number of agencies than marketers.

First-click and last-click attribution models are easiest to measure, but their use can over- or under-credit an ad format’s influence on conversion activity.

I encourage you to read the full article on eMarketer.

What is the Share of Eastern Europe on World Online Ad Speding?

Eastern Europe, according to eMarketer, accounts for 2.7% of world online ad spending in 2010.

North America will continue to draw the greatest share of online advertising spending of any region, with over 40% of the worldwide total. Western Europe’s share of online spending will decline as emerging markets in Asia-Pacific, Latin America and Eastern Europe up spending.



Source: eMarketer

Infographic: How Agencies Allocate Online Media Budgets



Did you know?

Search advertising accounts for 46% of all online spending! Display just 24%.

Top 10 US online ad properties reach more than 72% of Americans who use internet.

10% of online spending will be used to advertise on social networks.

Newspapers and TV still dominate global ad spending in 2011.

Source: Mashable

Infographic: Is Content Marketing Traditional Advertising’s New Rival?


Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

The data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content marketers at MarketingProfs and Junta42!

Content Marketing
Content Marketing

Are Super Bowl XLV Commercials Worth It?


More than 106 million people watched the New Orleans Saints’ victory over Indianapolis in the Super Bowl.

Fox was charging about $3 million for 30 seconds of ad time during Super Bowl XLV.
Is this advertising bonanza worth it for advertisers?

Watch all Super Bowl commercials on Ad Blitz channel and decide for yourself.

Lessons learned from MarketingExperiments

Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:

LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns

If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.