Category: Mobile marketing

Infographic: The Evolution of Mobile Phones As Marketing Tools

Marketing Pilgrim created infographic about evolution of mobile phones as marketing tools.
US mobile ad spending reached $1.1 billion in 2011, but should exceed $4 billion in 2014.
This year, China became largest smartphone marketing arena in the world.

The Evolution of Mobile Phones As Marketing Tools

Infographic: Mobile Travel Trends


Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world.

Mobile Advertising

source: Mobile Marketing Trends from the Millennial Media July 2012 S.M.A.R.T.™ Report

Infographic: The Rise of Mobile


Trinity Marketing published infographic designed to help business owners and marketers know the impact that mobile is having on commerce:

  • There are currently more than 6 Billion mobile subscribers worldwide, equating to 87% of the world’s population
  • China and India account for 30% of this growth
  • Mobile ad spending accounted for $3.3 billion in 2011
  • There are over 1.2 Billion mobile web users worldwide
  • In the US, 25% of internet users are mobile only
  • 8 trillion text messages were sent in 2011

    • New Ad Formats for Brand Marketing Across Mobile Devices

    The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms.

    Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.

    The winning Mobile Rising Star ad concepts are:

    To download a PDF of all the Mobile Rising Stars winners, click here.