European Search Awards 2013

European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe 🙂

Infographic: Marketing Agency of the Future

The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.

Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:

Agency-of-the-Future

SlideShare: Digital Strategy Toolbox

I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul 🙂

It is a must read for all online marketers.

After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.

Some tools are available only in US, but european marketers can get some good inspiration as well:

3 Retargeting Tips and Mistakes

Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.

Retargeting Done Right:


1. Identify Your Best Content

The key to effective retargeting is finding what is already working in your marketing strategy.

2. Analyze Behavior

Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

3. Look at Context
Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.

Retargeting Done Wrong:

1. Retargeting Bad Content
Content that isn’t working will not magically start converting through retargeting.

2. Being Creepy By Over-Retargeting

We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

3. Not Effectively Regulating Your Retargeting Campaigns
Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

I encourage you to read full TopRank blog post on remarketing.

Infographic: Which Languages Matter Most Online?

Infographic by Common Sense Advisory presents interesting facts on the reach and value of languages:

  • To reach 80% of the world`s total online population, you need at least 12 languages.
  • English enables you to reach 21.6% of people on the web. Represents 36.3% of online spending power.
  • Chinese connect you to 22.7% of the people on the web, but only 6.1% of web-based economic opportunity.

  • Owly Images