KPCB Internet Trends 2011

This robust presentation compiled by KPCB partner Mary Meeker explores the significant trends shaping the internet today.
I encourage to view full presentation for an overview of the digital trends that surround us in today’s world.

KPCB Internet Trends (2011)

Social Networks are Still the Top Destination Online

A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
More than twice the amount of time spent on the Online Games.

To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:

Display Ads Lift Intent to Recommend a Product


Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow.

Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame.

Entertainment products were almost three times as likely to enjoy a bounce from display ads than campaigns for other segments:

The most successful display efforts included expandable rich media, while flash banners didn’t perform as well, no campaigns in the study only deployed static banners:


Source: eMarketer