Online Marketing in Central Europe
Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation:
People at Nmap.org have created amazing favicon visualization of the online world.
328427 unique icons were collected. The smallest icons – those corresponding to sites with approximately 0.0001% reach – are scaled to 16×16 pixels. Google has the largest icon – 11936 x 11936 pixels.
How big is your company`s icon on the map of the world?
Check it out here.
Via: Online Schools
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TVsource: PR Newswire
You can see tested commercial “VISA – Trip For Life,” in video below:
Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.
Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:
“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than half a second).”
Key findings are:
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
I recommend to read all about this study on Jacob Nielsen’s Alertbox.
