Five technologies that will change your business

Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:


You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.

Why a Baby’s Laugh Will Make You Buy

Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.

To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.

The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.

The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.

Others that followed were:
an ATM dispensing cash,
a steak sizzling on a grill,
a soda being popped and poured.

You can read more details on Martin Lindstrom`s website or watch this video:

I recommend reading Buyology to all marketers, who want to know more about neuromarketing.

Six Valentine’s resolutions for online marketer



I should:

1. create and launch Valentine’s specific ad copy
2. research and add keywords related to Valentine`s day
3. don’t forget to use call to action keywords
4. create themed landing page
5. surprise customers with a gift
6. turn off Valentine’s campaign on Monday

Have you seen ads from Super Bowl XLIV?



The marketers that are paying up to $2.8 million for each 30-second spot can upload ads on YouTube’s Super Bowl Ad Blitz page, as they have in the past. But this year YouTube has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter. Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game. More info can be found on Forbes website.

Are people annoyed by Pre-Roll Ads?

How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

Are contextual ads part of display advertising?

Contextual ads are closer to display ads that to search ads. Forrester Research decided
to break down status quo and removed contextual ads from the search bucket.
Here is the reason, why they did it:

I would add one other reason.
Role of contextual ad is to back up the search process. Provide more information about a product or service.
Contextual ads are often more branding type of advertising, than direct response advertising.
This is the reason they are closer to display advertising.

Contextual ads should have 26% share from display advertising in 2010.
Here is the Forrester`s forecast from 2009 till 2014.

Forrester`s – US Interactive Marketing Forecast, 2009 to 2014 can be found here.

CEE Internet Markets in 2009

CEE markets

What is the internet penetration in Central and Eastern Europe?

What are the online ad spends per user in CEE?

Who are the main players on the local market?

Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of Central and Eastern Europe Markets 2009”.

You can dowload pdf after filling a small formular here.