Infographic: State of Internet in Central and Eastern Europe

Gemius in coopeation with IAB Europe, has recently released the second “Do you CEE” report.

This report, apart from the up-to-date data from 15 CEE markets, is enriched with the detailed studies of the online reality in 2 additional countries – that is Belarus and Turkey.

For those of us, who are too lazy to read 250 pages, has my colleague Jakub Ptacin prepared nice infographic:


Lessons learned from MarketingExperiments

Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:

LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns

If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.