European Search Awards 2013

European Search Awards 2013
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.

If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:

Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector

Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector

Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector

Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.

Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages

Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Blog
Recognition of an outstanding industry blog serving the European search community

Innovation
Recognition of innovation in the development or use of a search campaign or software tool / platform

Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts

Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry

European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry

Grand Prix
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories

The timetable for the 2013 awards is:

Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony

The European Search Awards are open to all European online projects, even from Central and Eastern Europe 🙂

3 Retargeting Tips and Mistakes

Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.

Retargeting Done Right:


1. Identify Your Best Content

The key to effective retargeting is finding what is already working in your marketing strategy.

2. Analyze Behavior

Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

3. Look at Context
Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.

Retargeting Done Wrong:

1. Retargeting Bad Content
Content that isn’t working will not magically start converting through retargeting.

2. Being Creepy By Over-Retargeting

We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

3. Not Effectively Regulating Your Retargeting Campaigns
Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

I encourage you to read full TopRank blog post on remarketing.

Infographic: The Russian Internet In Numbers And Figures

Russian internet is Europe`s fastest growing online market. Russian giants such as Yandex and Mail.ru Group are well known also in the western countries.

TheRunet, a blog dedicated to news and analysis on the Russian Internet Industry came with infographic about Russian Internet in Numbers & Figures.

  • Russia has 57.8 million monthly internet users.
  • Total online ad spending reached 1 billion Eur in 2011, 60.9% generated by search ads.
  • Infographic: The Top Internet Marketing Software 2012

    The infographic from WordStream compiles the top software and SaaS providers currently doing business in 10 major business categories:

  • content marketing and blogging
  • conversion rate optimization
  • crowdsourcing
  • email marketing
  • marketing automation
  • pay-per-click marketing
  • search engine optimization
  • social media management
  • video hosting and management
  • web analytics
  • European Search Awards 2012

    With a lot of joy I promote this wonderful European activity of Manual Link Building, SEMPO, SEOhosting and SAScon.

    They are launching the European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe.

    There are 17 free to enter categories for campaigns, software, use of search. I`m very proud to be one of the members of the judging panel.

    The timetable for the awards is:

  • 4th of May – Deadline for all entries
  • 16th of May – Judging session
  • 21st of May – Shortlists announced
  • 5th of July – Awards ceremony
  • I encourage everyone to participate.