Online Marketing in Central Europe
By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permisson-based marketing communications through email.
Below you can find interesting infographic from Marketo that could help you improve your email marketing strategy.
Brought to you by Email Marketing Software by Marketo
If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.
Mark Dye from B2B marketing platform Bizo describes the relationship between:
The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.
Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers:
I must admit, presentation from @JulianCole and @AmberHorsburgh satisfied my marketing soul 🙂
It is a must read for all online marketers.
After seeing all 103 slideshare pages, you`ll have detail information how to use the 17 best free insight tools on the internet.
Some tools are available only in US, but european marketers can get some good inspiration as well:
I muss confess HubSpot is one of my favorite internet marketing blogs that I read on a regular basis.
They came with really nice visualization of Outbound vs Inbound marketing:
If you don`t have HubSpot blog in your RSS reader, I encourage you to add them.
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack Collier, MarketingProfs
2: SEO Crash Course to Get Found
Professor: Lee Odden, TopRank Online Marketing
3: Social Media and Building Community
Professor: Chris Brogan, New Marketing Labs
4: Successful Business Uses for Facebook and LinkedIn
Professor: Elyse Tager, Silicon Valley American Marketing Association
5: Viral Marketing and World Wide Raves
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
6: Advanced SEO Tactics: On Beyond Keyword Research
Professor: Rand Fishkin, SEOmoz
7: Calls to Action and Landing Page Best Practices
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
8: Inbound Lead Nurturing
Professor: Brian Carroll, MECLABS, InTouch
9: Successful Email Marketing
Professor: Eric Groves, Constant Contact
10: PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications
11: Twitter for Business
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies
12: Advanced Marketing Analytics
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0
13: Passion-Inspired Video & Other Creative Content
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!
14: Social Media for Big Business
Professor: Paula Berg, Southwest Airlines, Linhart PR
15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation
16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot