Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:
Online Marketing in Central Europe
Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
Full research analysis can be found on tubemogul`s website.