Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media.
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:
Tag: research
Five technologies that will change your business
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.
Are people annoyed by Pre-Roll Ads?
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
Full research analysis can be found on tubemogul`s website.