SEMPO Released 2011 State of Search Marketing Report

Last week SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

You can find out more here.

2011 State of Search Engine Marketing – Survey


Search Engine Marketing Professional Organization (SEMPO) came up with the survey, which takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The survey can be accessed at Econsultancy website:

Those taking part in the survey will receive a free copy of the report, which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published late March 2011.

The survey, which is relevant for advertisers and agencies, includes questions about:
– Search engine optimization (SEO / organic search)
– Paid search (pay-per-click or search engine advertising)
– Social media
– Search budgets
– Resources

To participate in this survey, just click on this link.