State of Search Marketing Survey 2012

SEMPO presents its eighth annual industry-wide State of Search Marketing Survey. The global research, which is being executed by Econsultancy, covers budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media.

It is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position.

The results of Survey provide insight into budgetary changes and industry trends with advertisers and agencies. In addition to the organic search optimization and paid search areas, this year’s survey further explores social media as a component of search and digital marketing.

SEMPO is offering a free copy of this year’s final report to non-members as an incentive for participation – a $350 value!

The State of Search Marketing Survey is open through March 28, 2012. I encourage you to take the survey now.
It will take less than 10 minutes to complete.

Infographic: The Social Media Lifecycle

People at uberVu, came with very robust infographic on the social media lifecycle. You can explore how some successful brands use
4 pillars of social media to reach their goals and how they measure their progress.

4 Pillars of Social Media are:

  • Monitoring
  • Analytics
  • Engagement
  • Reporting

  • The infographic below is inspired from the company’s white paper, which can be downloaded for free.

    Social Networks are Still the Top Destination Online

    A new report on social media from Nielsen shows Social Networks and Blogs rule Americans’ Internet time, accounting for 23 percent of time spent online.
    More than twice the amount of time spent on the Online Games.

    To further put this into context, time spent on the 75 “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time:

    LinkedIn: Demographics & Statistics

    LinkedIn is about to approach 120 million members worldwide.
    Europe represents 22% of members.

    United Kingdom (6.9 million), Netherlands (2.8 million), France (2.6 million), Italy (2.1 million) and Spain (2 million) have most LinkedIn users.
    German speaking countries are all behind, as they mostly use XING.