If you are interested to find more information related to mobile, tablets, smartphones and trends in this field, presentation from Ben Evans – “Mobile is eating the world” would be your mantra.
By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permisson-based marketing communications through email.
Below you can find interesting infographic from Marketo that could help you improve your email marketing strategy.
Brought to you by Email Marketing Software by Marketo
If you are more advanced online marketer, you probably already know, what SSP and DSP stand for.
For those, who are not sure what the role of Supply Side Platform, Demand Side Platform and Agency Trading Desk in the online marketing ecosystem is, Mark Dye from B2B marketing platform Bizo prepared short video:
If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer.
Mark Dye from B2B marketing platform Bizo describes the relationship between:
For the first time, US adults are spending more time on their computer, phone and tablet than any other device.
KISSmetrics shared infographic how US adults spent more time viewing media on digital devices, more that any other form.
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Source: Crossing the Digital Divide – Infographic
Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks:
There’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
The right kind of infographic should match your data to your narrative and ensure people take away your message after reading it.
NeoMam Studios created this flowchart below to help you decide which infographic to use:
EdgeRank is an algorithm developed by Facebook to govern where and what posts appear on each individual user`s News Feed.
This algorithm can be understood as: the sum of Edges, each Edge is made up of
PostRocket explained EdgeRank on this nice infographic:
The European Search Awards, an international competition celebrating the very best in SEO, PPC and digital marketing from across Europe is here again.
If you feel your company has done wonderful job in one of the listed categories, I encourage you to participate:
Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector
Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector
Best use of Search – Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel or leisure sector
Best use of Search – Gaming
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the gaming sector
Best use of Search – Third Sector
New for 2013 – Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the charity, not for profit or social enterprise sector
Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines
Best Low Budget Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results on a monthly budget of €500 or less.
Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity
Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines
Best Pan European Campaign
New for 2013 – Recognition of a campaign that has achieved outstanding results across multiple European markets and languages
Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising
Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings
Recognition of an outstanding industry blog serving the European search community
Recognition of innovation in the development or use of a search campaign or software tool / platform
Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns
Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation’s search engine optimization efforts
Best In-House Team / Practitioner
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC
Young Search Professional of the Year
New for 2013 – Recognition of a talented young search professional (under 25 on 20.6.13) working in the European search industry
European Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the European search industry
Recognition of the best of the best European search campaign, platform or software to be selected by our judges from the previous categories
The timetable for the 2013 awards is:
Friday 19 April –Deadline for all entries
Early May – Judging session
Early May – Shortlists announced
Thursday 20 June – Awards ceremony
The European Search Awards are open to all European online projects, even from Central and Eastern Europe 🙂
The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels and content, marketers have to do more with less.
Marketo came with nice visualization of the marketing agency of the future. They predict the use of marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers: